Why you need Reputation Management

Originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation. The growth of the internet and social media led to growth of reputation management companies, with search results as a core part of a client's reputation. Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search engine results

This field of public relations has developed extensively with the growth of the internet, social media, and the advent of reputation management companies. The overall outlook of search results has become an integral part of what defines "reputation" and reputation management now exists under two spheres: online and offline reputation management.

Online reputation management focuses on the management of product and service search results within the digital space, which is why it is common to see the same suggested links in the first page of a Google search.

Offline reputation management shapes public perception of a said entity outside the digital sphere using clearly defined controls and measures towards a desired result that ideally represent what stakeholders think and feel about that entity. The most popular controls for off-line reputation management include social responsibility, media visibility, press releases, print media and sponsorhip amongst related tools.

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